Ramona Olaru Debuts in Fashion. Sitara, a Romanian Brand About Assertive Femininity
Known for her charismatic presence on television, Ramona Olaru ventures into entrepreneurship and fashion design with the official launch of her own fashion brand. The first Sitara event, Pop-Up Sale & New Collection Preview, takes place at Inpresso Lounge, Bucharest, marking the beginning of a new chapter where fashion becomes a form of dialogue and direct experience with the public.
The first project signed by Ramona Olaru as founder, Sitara proposes a modern and balanced aesthetic, built on the idea of clarity, proportion, and conscious femininity. The brand was initially launched online, but this event brings it closer to the public for the first time, in an experiential format.
Sitara is not about hiding or exposing yourself. It's about knowing who you are and how you choose to express yourself. Through this event, I want people to see Sitara for what it is: a lived brand, not just worn. It's an experience where fashion becomes personal, says Ramona Olaru, founder of Sitara.
From TV Image to Designer Vision
Created under Ramona Olaru's signature, Sitara explores an assertive and refined femininity, based on balance and proportion. The brand's name comes from Sanskrit and means "star," a metaphor for elegance that expresses itself naturally, without artifice.
Sitara's aesthetic is defined by architectural cuts, fluid materials, and precise details, all designed to emphasize the wearer's personality. Among the emblematic pieces are structured blazers, satin corsets, and elegant dresses that create a clean and timeless silhouette.
Pop-Up Sale & Preview — An Event About Experience and Dialogue
The event brings together the public, friends, and the community that has supported the brand from the beginning. Visitors can discover pieces from the previous Sitara collection, available in an exclusive sale format, and get a preview of the direction of the new collection, which is set to be officially launched soon.
The new collection marks a stage of aesthetic maturation. Dense materials and sculptural lines shape a vision where strength is expressed through simplicity and precision. It is a step forward for a Romanian brand that emphasizes clarity and impeccable execution.
Sitara — An Aesthetic of Balance and Proportion
For Ramona Olaru, Sitara is not just a new professional direction, but a natural extension of a personal universe built over time.
Until now, I have been the face of other brands, but Sitara is my story. It's my way of talking about balance, proportion, and about the woman who knows how to be present without seeking the spotlight, explained the founder.
Through visual coherence and careful execution, Sitara consolidates its position as a designer brand. In a landscape dominated by ephemeral trends, Ramona Olaru brings to the forefront a vision where Romanian fashion regains elegance through simplicity and aesthetic discipline.